Fast Direct Booking Websites: OwnerWebs Beats All Competitors

⚡️ The Ultimate Speed Test: OwnerWebs Outperforms Major VR Competitors by Over 55%

Site speed is a critical factor for the success of any direct booking website. In 2010, Google themselves said, "Like us, our users place a lot of value in speed – that’s why we’ve decided to take site speed into account in our search rankings." They reiterated this priority in 2018, and now they have a section dedicated entirely to these Core Web Vitals in Google Search Console. While backlinks and content quality are primary drivers of organic search rank, site speed is a core Google ranking signal and the single biggest factor influencing user experience and conversions. Slow load times are a major cause of abandoned bookings.

We put our platform to the test, comparing 13 live OwnerWebs websites against sites built with the industry's most popular solutions, and the results are definitive. All of the competitors were vacation rental website builders.

OwnerWebs delivers a superior Mobile Performance Score, beating every single competitor tested and outpacing the average competitor by over 55%.

📊 The Data Revealed: Mobile Performance Comparison

We used Google's own PageSpeed Insights tool, focusing on the Mobile Performance Score, which is the key metric that evaluates a site's overall speed and adherence to user experience standards like Core Web Vitals. Don't take any of our findings for granted. Check us and make sure we are not exagerating or misrepresenting anything. We encourage you to follow along, using the PageSpeed Insights tool for yourself. Here is a link to the: Google PageSpeed Insights Tool. Use the tool to check your own website if you have one!

Is your website as fast as an OwnerWebs website?

📈 What the 97.46 Score Means for Your Bookings

When your site consistently scores in the high 90s, you gain an undeniable advantage:

• SEO Priority: Google prioritizes sites in the "Good" (Green) range for organic search results. By achieving a 97.46 average, OwnerWebs sites are positioned for maximum visibility, helping you win clicks from OTAs and local competitors.
• Conversion Uplift: A one-second delay in page load time can result in a 7% reduction in conversions in the travel and hospitality industry. Conversely, a mere 0.1-second improvement in load time can lead to a 10.1% increase in conversions. OwnerWebs minimizes load time, keeping potential guests engaged and driving them to book direct.
• Superior Mobile UX: Nearly half of all consumers expect a web page to load in two seconds or less. With competitors stuck in the 50s and 60s, guests face frustration, but OwnerWebs provides a frictionless, instant browsing experience that enhances brand trust.

🛑 The Competitor Challenge: Stuck in "Needs Improvement"

The data reveals that the most popular platforms struggle to meet Google's speed standards:

• 
• Lodgify (41), in particular, fells into the "Poor" (Red) performance zone, a critical failure that guarantees high bounce rates and suppressed organic ranking.
• The vast majority of competitors are stuck in the "Needs Improvement" (Orange) zone, signaling technical debt and poor optimization that costs owners valuable organic traffic.

The fact is, if your website's PageSpeed score is below 90, you are bleeding traffic and losing revenue.

OwnerWebs is engineered specifically to eliminate "code bloat" and optimize the delivery of high-resolution property images and real-time availability data. This specialized approach ensures your site consistently passes Google's Core Web Vitals and earns the speed advantage you need to secure more direct bookings. The fact that OwnerWebs sites consistently have speed scores in the high 90s is no accident. We achieved this through hours of research, trial and error, and maybe even some crying every now and then.

What's even more cool is that we will handle this speed part for you. Our websites are run from a centralized core, a nucleus. We don't use hosting services or cloud computing services. Our servers have only OwnerWebs websites on them so there aren't any other websites coexisting that hog up bandwidth, CPU, and memory. In fact, I think at this moment it's safe to say, by virtue of the data, that OwnerWebs websites are the fastest book direct websites in the entire civilized world!

🔗 Data Sources and Test Links

For complete transparency, all speed tests were performed using Google PageSpeed Insights on live, public-facing websites on December 10, 2025. Don't just take our word for it—we encourage you to run these tests yourself!

• OwnerWebs (13 Samples): [Link to OwnerWebs Sample Test 1], [Link to OwnerWebs Sample Test 2], [Link to OwnerWebs Sample Test 3], [Link to OwnerWebs Sample Test 4], [Link to OwnerWebs Sample Test 5], [Link to OwnerWebs Sample Test 6], [Link to OwnerWebs Sample Test 7], [Link to OwnerWebs Sample Test 8], [Link to OwnerWebs Sample Test 9], [Link to OwnerWebs Sample Test 10], [Link to OwnerWebs Sample Test 11], [Link to OwnerWebs Sample Test 12], [Link to OwnerWebs Sample Test 13]
• Wix: [Link to Wix Test]
• GoDaddy: [Link to GoDaddy Test]
• Guesty: [Link to Guesty Test]
• Hospitable: [Link to Hospitable Test]
• Boostly: [Link to Boostly Test]
• OwnerRez: [Link to OwnerRez Test]
• Squarespace: [Link to Squarespace Test]
• WordPress: [Link to WordPress Test]
• Lodgify: [Link to Lodgify Test]

Stop losing guests to slow load times. Get the speed and SEO power of OwnerWebs.

About the Author: Matthew Thompson

Matthew Thompson is a licensed employing real estate broker in Louisiana and Colorado, with twenty years of experience in the vacation rental home industry. He holds a degree in Chemical Engineering from Louisiana Tech University and is also the developer and founder of OwnerWebs.com, a vacation rental website builder. (View his professional profile)